Today’s #UXHallOfShame example is brought to you by Doodle.
Before you read the subsequent tweets, take a few moments to think: what could be better here?
My take:
1. No affordances to indicate more content is available. Once the popup is dismissed, it just looks like there are 5 times (unless you notice the "14 times ⬅️➡️" which is easy to miss and somewhat spatially disconnected from the times).
2. In this case, there was actually plenty of horizontal space that could have shown most or all of the 14 times! Arguably, the choice to contain everything within the narrow page container despite the obvious usability harm is form over function.
A skilled designer could have come up with a layout where the times “break out” of the narrow page container and make full use of the available space, but it’s certainly a tough design challenge to do well.
Past iterations did allow seeing the extra times by scrolling as well, which is not possible anymore. Instead, now the arrows are the only way, which seems like an odd choice (if users are not seeing the extra choices, why restrict how they can get to them?).
Then, there would be several things to do to make it more obvious that more times exist:
1) a shadow to indicate extra content
2) a small 2-peak bounce animation to bring it to the user's attention
3) showing a non-integer number of times
