Speaking of which, whoever owns Atari right now should just make it a fashion brand already. The only thing people want from Atari is the logo.
You don't even need to do something foolish like make a speaker hat.
Does anyone remember the Atari speaker hat?
No, because it was a bad idea.
"We are working on a platform based on blockchain technology, which will have its own cryptocurrency called the Atari Token."
Just. Make. Normal. Hats.