XR is literally an example of big business highjacking the movement so as to render it impotent, so that people are able to feel good about change and actively want to believe in the rebellion, without any real concrete changes in society or solutions - and by the time that's realised by the masses, it will be too late. It's a way of letting the steam out carefully on a pressure cooker without turning down the heat if that makes sense, it's an outlet for anger without providing solutions.