the only new product here is a phone app. this is a neat marketing ploy for fujifilm to push the instax link, but i still think it's silly to spend analog film with digital pictures (the instax film is similar to polaroid, and was initially made to be used with analog cameras)
that being said, i'm a faithful owner of an instax mini 70 camera and if this is what fujifilm needs to continue production of instax film, so be it. i just hope demand doesn't grow so much it becomes hard to find
here's a candid instax photo of me carrying my mom's elderly dog