The museum that embraces failure

From the DeLorean to an electrocuting face mask, Sweden’s Museum of Failure champions innovation by celebrating the biggest product flops of all time.

It says seeing well-knowns fail makes us feel better about our own failures.

Video - 3.5m bbc.com/reel/video/p06kwv7v/th

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@gemlog I've always found it ironic that the museum's quite popular

@troubleMoney I guess it is successful at celebrating failure :-)

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