@troubleMoney @mavica tbh I feel like the strategy is "give permission to the people who work there to talk about your business without repercussions"

(or, ideally, "as a co-op, give /each other/ permission")

and then coincidentally have, like, a dental hygienist who's like "today's #teethtuesday tip is about flossing" and "is that collapsible bike helmet IndieGoGo real? does that actually work?" and "if you need a dentist we have openings, but please don't confuse my coworkers with the memes"