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Here's a fun bit of history
You might look at this watch and think "who the fuck would put a domino's pizza logo on a rolex?"
Short answer: Rolex did
Starting from the 1980's Domino's Pizza has had something called the "Rolex Challenge", if a franchise hits certain sales goals, the franchisee gets a Rolex from corporate
Domino's specifically orders these from Rolex, and the logo gets put on the watch in the Rolex factory
It is exceedingly rare for Rolex to co-brand their watches like this
The only other examples I can think of are COMEX, Oman, United Arab Emirates, and Saudi Arabia
So for them to do these for Domino's Pizza of all people is just really weird