You might look at this watch and think "who the fuck would put a domino's pizza logo on a rolex?"
Short answer: Rolex did
Starting from the 1980's Domino's Pizza has had something called the "Rolex Challenge", if a franchise hits certain sales goals, the franchisee gets a Rolex from corporate
Domino's specifically orders these from Rolex, and the logo gets put on the watch in the Rolex factory