UK TV ads; seems scammy, like
"Find the hidden quiz show in this wordsearch grid and call the number to win £9000!"
The "hidden word", Countdown, is in the third row, starting on the very first column, and reads left to right.
"Also find the hidden flower to win another £2500!"
Rose, third row from the bottom, starting from the same fucking column again. 
UK TV ads; seems scammy, like
@Jo well they can't have a tough question, they want everyone to be able to enter it
UK TV ads; seems scammy, like
@troubleMoney It's so painfully obvious, though, I feel the exact opposite of smart just for spotting it.