H. Moser & Cie. are at it again
They're masters at taking the piss and this time it's basically the entire Swiss watch industry that are the target
https://www.hodinkee.com/articles/h-moser-swiss-icons-watch-introducing
This is after them previously taking the piss out of the iWatch ( https://www.hodinkee.com/articles/moser-swiss-alp-watch-s-introducing ) and basically everything ( https://www.hodinkee.com/articles/h-moser-swiss-mad-watch-swiss-cheese-limited-edition-venturer-introducing )
Yes, the case of that second one is made out of cheese