@BalooUriza oh god yeah, the negging attitude did them NO fucking favors. especially when being clueless to their audience in that off-the-shelf is going to be a negative for a market where bespoke made-to-order is the norm, so you have to give something else in return to make up for that deficiency.
but then the attitude they took... oh my god. that turns it into pure delicious schadenfreude.