Like the one done by a norweigan softdrinks company, which was outfitted with all sorts of gps tracking and radar and identification gubbings, lots of high end tech inside the giant soft drink bottle...
...which had its electronics stolen by pirates before it finished its five month journey
very very amused that this advertising stunt got sabotaged by enterprisng folks who saw all that high end tech being wasted on marketing gimmicks and knew they could put it to far better use.