i was reading something once, some marketing thing by advertising money people probably, and it contained the idea of like, an anti-demographic, where you're doing product research and there's a persistent group of people where them liking (and buying) your product is a predictor that it's going to absolutely bomb. and you can identify these people and they're consistently like this. they fuck up all the statistics by liking things contrary to how the market should work. and i finally felt Known