The problem Microsoft has to clean up is that users of its most successful products were taught by an endless stream of ads (and obvious lack of user education) to click everything, without caring that very few of them were taught the social skills necessary to spot and question the weaselly behavior inherent in advertising.
The locked down nanny of a Web browser that Edge is, seems to be a brutally excessive way to do that, though.
@trysdyn It is, and both Edge and UAC showed me the signature.
It took three times of allowing the Firefox installer, all via hidden options, before Microsoft actually allowed the installer to run.
This ain't no fly-by-night, Microsoft!