@ThisQueerBashesBack@anarchism.space This is already a strictly better campaign than (say) Twitch Unity, where Twitch sold time-limited Twitch branded queer-friendly merch but without any promise of a donation attached (in other words, pure pinkwashing).
In a perfect world they'd donate directly but in a perfect world they also wouldn't be allowed to make a CCG or to make profits as a private enterprise. In THIS world, they're donating 100% of the profits of shirt sales. Do you want a shirt or not