I've been legit asking myself this since I finished poke SM this summer
tl;dr there's a sort of pokesnap-style mini-game? I guess? where you can take pictures of pokemon at certain spots and the better the photo is, the more "likes" you get
which are all fake, because it's a side stop distraction in a mainstream pokemon game
but those photos got more numbers than my original art ever did
so, might as well get fake numbers as motivation for real journaling, right?