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one of my favorite new ubiquitous bullshit marketing tropes is when corporations tell you "it's time to <something>". It's time for you to tell me your mobile number. We don't make the rules, this is part of God's plan. We cannot change the way of the universe, we just have to collect your personal information now. It is Ordained.
@jjwolverine i just got one of these while logging into wells fargo! "it's time to change your password, for our new better security requirements!"
- first, they literally sent a pin to my unprotected email
- my previous password vastly exceeds their "new better security requirements"
... sounds like somebody got hacked. AGAIN!