Oh my god, this is brilliant, McDonalds has lost the "Big Mac" trademark in the EU
@troubleMoney "“the evidence is insufficient to establish genuine use of the trademark” on Big Macs by McDonald’s across the EU." what??
@troubleMoney im so confused about this reasoning
@piggo @troubleMoney yeah like. what the fuck is this. theres no way its gonna hold up for long
@pup_hime the trademark was for both products and locations, so people couldn't call their shop "Big Mac" or anything
But McDonalds didn't give the court any evidence that the "Big Mac" trademark was in use for any locations so the trademark was struck down as you have to use the trademark for the described purposes or you lose it
(1/2)
@pup_hime in addition to that, the court has to go by the evidence presented
McDonalds didn't provide any evidence that they actually sold Big Macs, they just gave print-outs of their website and wikipedia, which doesn't count as evidence of sales
And so as the court could only rule on the evidence presented, they did, despite the fact that it's common knowledge that McDonalds do indeed sell Big Macs
(2/2)
@troubleMoney the bit about location wasnt in the article and the rest of that is nonsense and surely mcdonalds can bring in a receipt next week to get it overturned
@pup_hime it's not nonsense, it's the 100% by the book legality of the decision
Now if McDonalds hadn't been taking the piss by trying to cite wikipedia the court would have probably come to a more sensible verdict, but they were taking the piss, and now have to lodge an appeal to get their trademark back, probably only covering products this time
@troubleMoney and here i thought courts were run by humans and not by robots. if theyre always going to reach conclusions without employing common sense we should just replace them with computers already
@pup_hime oh, if McDonalds weren't trying to take the piss they would have used common sense, but their arrogance inclined the court to take a fully by the book approach
if anything it's the fact that courts are run by humans that fucked them on this one
@troubleMoney humans are ridiculous
@pup_hime yep, does make for funny situations like this though
Burger King is of course trolling the fuck out of them
https://www.youtube.com/watch?v=rSiIv-J0mpo