@noelle @gdkar oh those are an actual thing

It's not an after-market modification, Rolex actually manufactured those with the Domino's logo on the dial, they were given as rewards to Domino's franchises that hit certain sales goals

The scheme's still going but they moved the Domino's logo from the dial to the bracelet some time in the early 2000's

They fetch a premium in the collector's market because Rolex co-brandings are so rare