Well this is... interesting

Bamford Watch Department X Badgerworks TAG Heuer Carrera Calibre 5 with Coffee Dial

That's not "coffee coloured" dial, they made the actual dial out of actual coffee

https://www.bamfordwatchdepartment.com/?product=limited-edition-bwd-x-blackbadger-coffee-dial-tag-heuer-carrera-calibre-5