facebook keeps showing me a sephora ad where they're trying to brag they have new inclusive ~foundation shade for everyone~ going on
problem is
the PoC they are using in the commercial are all approximately the same shade of Medium Beige, smack in the middle of even non-inclusive foundation ranges. like, "can walk into a CVS 20 years ago no problem".
also the last model is smearing obviously too light foundation on her face to boot
Amazing.
like even aside from all of the obvious institutionalized racism
i realize that i can only say that because i'm sitting upon a throne of privilege but bear with me
"we have foundations to match anybody!" is a message quickly undermined by "for example, see this model smearing CLEARLY THE WRONG SHADE FOR THEM ON THEIR FACE"
ok it may be petty but i'm linking the fucking thing so all y'all can see this and also make fun of it https://www.facebook.com/sephora/posts/10156954784454405
just. hire a black model (BUT MAKE SURE SHE'S LIGHT-SKINNED THO). have the shot be smearing foundation on her face (BUT MAKE SURE THE FOUNDATION'S TOO LIGHT FOR HER THO).
wow. much woke. so inclusive. good job on that everybody
(i mean jfc you know it's bad when my the-beacons-are-lit-gondor-calls-for-aid white ass goes OH THE CAUCASITY)
i couldn't resist making a snarky comment on facebook and now have gathered some likes from PoC but two very offended white people have shown up
WHAT'S WRONG WITH BEING WHITE nothing karen it's just like bragging about how you have a very diverse menu where you can go around the world on just the apps and your idea of exotic is a hamburger... *with cheese on it*
WOW THAT'S THE POT CALLING THE KETTLE BLACK debbie i'm white as hell idk what you expect me to do about that. i still see bs tho