Big finish is updating its website soon, and in some ways it's really good (it's going to be much more useable on mobile devices), but I have a problem with the design.

Pics for comparison (current design on left, new design on right)

My problem with the new design: it just looks so generic.

Sure, make things big and flexible and stuff, that's good.

But it's just a white background. That lovely shade of grey is gone, and it's just a bog-standard white.

The banner at the top is gone, replaced with.... bog-standard white.

Instead of a variety of colours, there's 3 and a bit.

It just looks like a completely generic store page.

Here's a comparison of the pages for individual releases.

The layout of the new page? Wonderful and amazing and good.
The aesthetic? Completely garbage. It's a generic store page.

Notice also: with the old site, there was a different banner at the top of the screen, depending on which series the release came from. In the new version?

It's just nothing. A completely white void.

(An aside: that big red bar isn't usually there in the old site, it's temporary)

here's a mockup that I just made. Why don't they do this?

It's still exactly the same, but it looks much less bland and soul-less.

They show this image for how it looks on a mobile site, which is fine. I *like* that the mobile site is simple.

But why not make the white centre (which you can see already has a pre-defined maximum width) be surrounded with the old grey? Add extra visual contrast where you can. Make the actual release area stand out.