jeez! i thought i'd received a dead pico2w (didn't test it before installing the shim, mea culpa) but no! you need to press the power button on the shim even without a battery and plugged into usb, then the pico works as intended!
i now have Stefan's basic running on the gizmo with full graphic capabilities of the monochrome 128x64 display and implemented a FatFSUSB driver so i can save files and transfer them to a computer
it's not perfect, some keys are not quite aligned and so are harder to press than they should be, but it's leagues ahead of trying to use it as a collection of loose parts on the bench
guhh i would really have liked if this grove connector wasn't on this side of the board, probably going to remove it and solder straight to pads
the height (and the added width if i was using a grove cable) would make designing a case around it awkward