technical question, advertising
I'm listening to a podcast from the BBC, which says "this podcast is supported by advertising outside of the UK" and then plays an ad.
Except the ads have all been specifically for Australia. I assume they're not just spamming all listeners with ads for Australian banks, but then my question is this:
How do they know to send Australian ads to my podcatcher?
How do they insert specialised advertising part-way into an mp3 file?
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technical question, advertising
@lizardsquid probably unlikely they do it live
most likely they've got versions with adverts spliced in for any region and then depending on your IP they send out whichever version is appropriate
re: technical question, advertising
@troubleMoney @lizardsquid geoip stuff seems likely, yeah. Have you considered seeing what happens if you use a proxy server located in another country?
could also be going by what your browser reports as its locale when downloading them; there are ways to change that too.
-F